There is no free shipping...it's just built into the price. If it was truly free there would be no exclusion for AK and HI. Our final price is the same but we choose to say "prices include shipping to the lower 48 states", rather than free, because it's not....it's just part of the price.
Interesting phenomenon with the shipping. Surely most folks realize it costs more to ship one of these 1000 miles than to ship it 100 miles. Yet by including shipping we (and others who do the same) make everyone pay the same amount for shipping. We used to quote shipping per the specific location, and we kept hearing "But so-and-so has FREE shipping." If people did actually price us with their specific shipping, we of course always lost the sales where the shipping was more than the "free shipping" price. So we went to "shipping included", and ROPS sales went up. I don't understand it, but sales numbers indicate it is what the consumer wants, so that's what we offer.