Rox's EVOO(Olive Oil) for sale on Amazon!

[rox]

You guys will like this, I hope you find it interesting. I read a lot of research on olive farming and olive oil research, obviously I am looking for how we can improve as well as a yardstick, how well are we doing compared to others. The thing is a lot of information is in Spanish and Italian and of course French which are languages that are not my first language. But the thing is once you are in the industry you are able to just look at reports and figure them out without having to use Google Translate for everything. The word Acidity is going to be recognizable in French, Spanish or Italian. The same thing for the word polypehnols and antioxidents, which olive oil is rich in these properties, you can just kind of tell.

So I was reading and article today in French that had a chart in Spanish measuring polyphenols in olive oil of Spanish varietals of olives, that really caught my eye. That caught my eye as I had just gotten our polyphenol test results, and I was proud of those results I knew they were very very good. I paid $900 to have our olive oil fully tested, each varietal and our blend, the AOC de Provence, including the polyphenol counts. It is the polyphenols in the olive oil that is good for you, good for your health. I want to know what ours is, so Nico and I sucked it up and paid for the testing of all our varietals, and this testing is not cheap. So today when I was reading a French Olive Oil newsletter that referenced polyphenol content in Spanish olive oil varietals you better believer I downloaded the research report. Without further ado, here are screenshots of the letter I created and include with each container of olive oil we send to Amazon and also the research report displayed in a chart of competing olive oil. For each varietal of our olive oil, I change page 2 of the letter and show the lab report for the varietal inside the container. I just am showing you a screenshot here of the AOC de Provence. If you buy instead Salonenque you see the lab report for the Salonenque olive oil on page 2 of the letter. Keep in mind I wrote this letter before I saw the Spanish chart today.
To be very honest olive farming is not rocket science, pick to late and you diminish the polyphenol content, pick to early and you get bitter olive oil. Pick just right in the maturity of the olive, and you get great olive oil, delicious and HIGH in polyphenols and I am all about the polyphenols.

The letter we indlude with the product Page 1
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The Letter we include with the product page 2
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The chart showing the polyphenol content of Spanish Vareitals of Olive Oil
The polyphenol content is shown on the chart on the right hand side.
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[cqaigy2]

Very interesting information on your oils. You facility looks very clean too.

 

[dmccarty]

Rox, it might be a good idea to update the Amazon page with the lab results and an explanation. Might be able to make back the $900 tests.

Later,
Dan

 

[rox]

Rox, it might be a good idea to update the Amazon page with the lab results and an explanation. Might be able to make back the $900 tests.

Later,
Dan

Good idea! However Amazon has rules, LOTS of rules. I have Amazon Brand Registry, in other words nobody can sell our olive oil under the Mas Des Bories Brand unless I approve it. I applied for it and I got it. Once you have Brand Registry you can create kind of a webpage for your brand that shows up on the bottom of the product web page. I created the content which relied heavily on test results, not just this year but year over year test results. My content was not approved. Seems Amazon does not want you to reference laboratory test results. Which if you think about it from the consumers point of view kind of sucks. What does the consumer want? The consumer wants validity, independent lab results I think are, what consumers want to see so they know they are not getting ripped off by inferior olive oil, or worse yet adulterated olive oil. But in the wisdom of Amazon I am not permitted to post our laboratory results. Go figure. I am kind of skating on the edge providing this information with the letter I am enclosing with the product. I am taking that risk because people WANT to know and honestly our test results are fantastic. I WISH I COULD post the test results on the product web pages on Amazon, but they won't let me. It is stupid, it is a dumb rule, it is a rule that does not benefit consumers. It's Amazon's playground, what can I do?

 

[buckeyefarmer]

Can you put it in product description?

 

[aczlan]

Good idea! However Amazon has rules, LOTS of rules. I have Amazon Brand Registry, in other words nobody can sell our olive oil under the Mas Des Bories Brand unless I approve it. I applied for it and I got it. Once you have Brand Registry you can create kind of a webpage for your brand that shows up on the bottom of the product web page. I created the content which relied heavily on test results, not just this year but year over year test results. My content was not approved. Seems Amazon does not want you to reference laboratory test results. Which if you think about it from the consumers point of view kind of sucks. What does the consumer want? The consumer wants validity, independent lab results I think are, what consumers want to see so they know they are not getting ripped off by inferior olive oil, or worse yet adulterated olive oil. But in the wisdom of Amazon I am not permitted to post our laboratory results. Go figure. I am kind of skating on the edge providing this information with the letter I am enclosing with the product. I am taking that risk because people WANT to know and honestly our test results are fantastic. I WISH I COULD post the test results on the product web pages on Amazon, but they won't let me. It is stupid, it is a dumb rule, it is a rule that does not benefit consumers. It's Amazon's playground, what can I do?

What if a customer asked about the certification results for this years crop?

Aaron Z

 

[gersus]

I’m new to this thread and the evoo sounds awesome! I’ve read the beginning and end of this thread and the original amazon link doesnt work. And I can’t find it on amazon by searching. Is it under a different name?

 

[ronjhall]

I’m new to this thread and the evoo sounds awesome! I’ve read the beginning and end of this thread and the original amazon link doesnt work. And I can’t find it on amazon by searching. Is it under a different name?

None has been shipped yet this year.

 

[boomer1025]

What if a customer asked about the certification results for this years crop?

Aaron Z

She is putting of copy of the testing on each can being sold.

 

[gersus]

Thanks Ron