This is a photo of the accident site from the article.
First bad decision was attempting to tow from the front. Seeing as the truck was stuck down to the front frame, towing the truck back out from the other side of the trail would have made more sense.
Second bad decision was attempting a line of sight tow. Given the drop hitch was at eye level to the stuck driver using a tape fabric tow line.
Third bad decision was to attach the tow strap to the ball of the drop hitch. As trucks got taller, the hitch stingers had to compensate, and I've seen insanely long drop hitches to compensate for lifted trucks. Drop hitches are inherently weak by design. The entire concept of a drop hitch is just wrong. It needs an entire new design with some extra bracing to reinforce the right angles to be certified for a tow capacity.
Fourth bad decision was to use a running start to yank the stuck truck out of the hole. This is always a bad idea. Repeat... Always a bad idea.
And last and most important bad decision, was not just abandoning the truck there, after the first few attempts at a forward pull out didn't work, and have the friend drive everyone home for the night. Figure it out the next morning. The first posted photo of how stuck that truck was, I would have just said she is done, if they couldn't pull it from the rear.
I've walked away from stuck vehicles, till better knowing people with better equipment were called in. It doesn't make you lesser of a 4 wheeler to say, this is a total mess up, and beyond my ability to fix.
These small bad decisions added up to a fatality. Each step, was considered to be okay, yet together, they add up to potential energies that make for a very dangerous situation. In this situation, all those bad decisions ended up with a very bad result. I can feel for the friend that came to assist. He has that bad outcome to live with forever.