There is a cost for additional work.
Everyone understands that.
Who pays is the question. Dealer or customer. When one gets a price then starts asking for additional services, which the dealer has to pay his employees for doing at his/her hourly cost, then the bill/bottom line can go up. Customer hourly cost is different than dealers hourly cost if the same person owns the sales dept as owns the service dept.
Dealer sells a product, $25000 tractor and $5000 of implements. Cost to customer $30000.
Dealer has to pay for that tractor $22000 and those implements $3800 and the difference between what the dealer has to pay and what the dealer gets from the customer $25800 reflects a $4200 profit. How efficient or costly his operation is isn't the point. It's dollars difference between dealers cost and sell price. One dealer can operate more successfully than another as can de seen by who stays in business and who doesn't. That's the dealers side (Arts)
.
The customer works hard, makes good buying decisions and wants to buy a product for the best price without bankrupting the dealer and not paying the dealer so much that he/she goes bankrupt themselves. That the purpose for shopping around. Find a decent deal for a decent price.
Should the dealer go ahead and have his hourly wage employee install the additional items and say" I'll sell it to you and "eat" the additional $26 or..... no, you have to pay an additional ($85 per hour shop rate x 2=) $170 or you pay the additional $26 which would sound cheap after a $30000 transaction/sale.
Yes, we all know there is a cost for any additional service but the cost can be less for the dealer and the good warm fuzzy feeling it could give a customer can be well worth the additional cost. Every person in business needs good cheap advertising and the best advertising that can be obtained for ANY business is the satisfied customer, ANY business. Yes, it will cost the dealer a few dollars but is that additional cost worth turning a good customer into a former good customer? Now this good former customer is going to check some other dealers and when he finds a "smarter" dealer he is going to become their new good customer and will also tell every one he knows how his local dealer was trying to make about $2000 more on the deal than the dealer in Ky and wouldn't even pay to install the additional products that he was buying at full retail from his "good" local dealer.
I bet Art would have put them on for free or a reduced price because I bet he's a people smart dealer. I'm almost positive he would. Maybe he still will!:laughing: NY isn't that far from Ohio.
