"20 20", your missing the entire point, no one is saying that Dino is bad. Dino is a perfectly fine oil if you don't want to spend the money on synthetic, or don't mind changing your oil every 3 - 5k miles, or don't live in a cold climate. Synthetic oil is for the person who doesn't fit into any of those categories.
Is synthetic oil priced higher than a dino? Most definitely yes, but that's also where the "longer oil change intervals" comes into affect. Synthetic is a chemical composition, being completely made in a laboratory to strict, specific specifications for it's required use. One benefit of this is that it has much smaller, more uniform size molecules compared to the large, wide ranging size of the molecules of a dino oil. These smaller molecules provided better wear protection as well as a much lesser amount of friction than dino oil. This increased wear protection and less friction is the reason why some manufacturer's suggest against using synthetic oil in an engine until it's broken-in. Dino oil, while good, instills more wear and tear on an engine, especially during break-in, which at that time is a good thing. The smaller molecules of synthetic also allow it to flow much faster, and easier in severely cold weather.
As far as my personal experience with synthetic oil. I ran dino Shell Rotella T 15w-40 in my 01' Ford Excursion w/ the 7.3 for the first 75,000 miles of it's life. The Rotella was great, but the problems with it were that it had to be changed out every 5k miles, (about 2 or more times a year), and it flowed horrible in weather below 32 degrees F. In July of 07' I switched it to Amsoil's 15W-40 HD Diesel and Marine oil w/ Amsoil's oil filter. I ran that for 1 year, (about 12k miles), and did an oil analysis when I changed the oil. The analysis came back within spec and fine. I again refilled the Excursion with the same oil and ran it for a year w/ the same amount of miles. It got changed this past July and I had another oil analysis ran on that oil. It again came back fine and within spec.
With just that experience, I have easily seen the benefit's of synthetic. Not only is great to only have to change the oil once a year, but the better protection in cold winter month's just simply can't be matched by that of a dino oil.
If you like dino oil, that's fine, dino oil is great, there's nothing wrong with that. Synthetic is just better in the area's where it's most important for an oil to be good, and that's why it's a highly like, highly used alternative.