You OUGHTA be a dealer, 14! You know the benefits already.
I've been using synthetics since 1977, and have been an Amsoil dealer since about 1978. I became a dealer only so that I could get the oil at any warehouse in the country during the decade I was an owner-operator cross-country trucker. The lifetime membership was a bargain back then. I haven't sold any, just wanted the price and availability benefits from being a dealer.
The guy that first talked me into trying it suggested only putting it into my truck differentials and seeing the difference. Truck differentials have temp gauges, and immediately my diffs ran 50 degrees cooler than before putting in synthetic. That's purely a reduction in friction. Since then, I use it in EVERYTHING (not necessarily Amsoil but whatever is the best deal).
On cars, I change oil and filter once a year (that's about 12,000 miles usually). Since synthetic can go in excess of 25,000 with a filter change at 12,000, I figure I'm changing more frequently than necessary. But my reasoning is this: 4 oil and filter changes (at 3000 mile intervals) costs about the same or even a little more than 1 oil/filter change with synthetic at 12,000 miles. I get about 1 or 2 MPG better which saves me money. I only do 1/4 of the oil changes which saves me time, labor and disposal hassle. I get the increased engine life (from the reduced friction and wear). I win.
On a Detroit Diesel in my Kenworth, I changed oil every 50,000 (could've gone 100K but I used the same logic as detailed above). In the eighties, Detroit had a problem with rod bearings delaminating. I noticed a 5psi oil pressure drop but blamed it on a malfunctioning gauge (a common human way to deal with potential problems). I drove another 20,000 miles and then noticed the bearing chunks coming out of the oil drain hole when I was doing my 50K change.
I took the pieces to a local DD dealer, and he explained the delamination problem. He asked how long since I'd noticed the oil pressure drop, and about fell over when I told him "over 20,000 miles ago". He lectured me about how DDs must have 10,000 mile oil changes, and also explained that my engine would need a complete rebuild -- two weeks and $11,000. When they first dropped the pan and took off the rod cap, every mechanic in that shop took turns looking at a crank journal that had NO damage. It didn't even need to be polished with emery cloth. The rod bearing was toast. A new set of bearings and we were on our way that same afternoon. Synthetics saved me almost $11,000 and significant downtime.
Another time (same engine) the key on the crank that turned the gear that powered the oil pump sheared off (at that time I had over 700,000 miles on the engine). Due to circumstances I was forced to drive a loaded semi-truck over 5 miles with NO oil pressure whatsoever (no shoulder to park on and it was a very dark night). Towed back to Boise the next day, and the service manager there explained that I was in luck: A brand new DD Silver 92 was on sale and I could have it installed for only $10,000 and be on the road sooner and cheaper than if I had them do a complete rebuild, which is what he was sure I needed. I asked them to open it up just to see what was wrong. They did, and found the oil pump freewheeling but NO engine damage. At all. $800 and 2 days later we were on our way, and another group of mechanics was converted to synthetic believers.
I'm familiar with the discussions here of "anecdotal evidence". That is what these two examples are (I have more but this post is long enough already). However, expert opinions (the service managers and mechanics) indicated that synthetic oils saved me about $20,000 on those two instances alone.
I maintain that anyone that thinks synthetic oils are more expensive isn't looking at the big picture.
[on edit] I should've added that my PT will, of course, get synthetic as soon as it's 'broken in'. That makes the above slightly more relevent to the thread, but I doubt anyone thought any different.
Phil