MinnesotaEric
Super Member
Zillow is a laughing stock among the realtors I've worked with. They all hate it.
Comps are based on actual selling price, and realtor.com is the best place I've found for that info.
Here is the deal: companies like Zillow represent a threat to realtors (I'm a licensed MN Real Estate Broker) because the number one thing that realtors do and the only way to justify the broker's commission is to drive traffic to your listing. But Zillow drives traffic and realtors must pay Zillow to get the leads from Zillow. The busier the realtor, the more money that one realtor can afford to pay and the more local traffic Zillow will provide that realtor. But if you do not have a zillion sales, you cannot afford to pay Zillow for leads and so you talk smack about Zillow as being bad to clients.
Personally, more power to Zillow. It is slowly providing better and better data and the only reason it cannot get MLS data is that Realtor Associations are fighting companies like Zillow at every corner.
And why would Realtor Associations do that? Because they are privately owned money printers.
I'll give you an example: in order for me to list anything on a MLS (to drive traffic and hopefully improve the chances of selling), I must first pay about $750 a year to the Minnesota Association of Realtors (MARS). Then I can pay an additional $120 every two months for access to the MLS. So over the course of a year, every broker and active real estate agent must be a member of MARS and must pay the access fee. Thus the Association receives over a grand a year from every realtor and broker.
It is like printing money.
As a broker, I do not need to join the association, but if I want to drive traffic from my local real estate pros, I need to list on the MLS and to get there, I must pay and pay.
So more power to companies like Zillow.