To me, JD is like Apple, Coke and Budweiser. It is more about the marketing than the product. Pound for pound, they are more expensive than the competition. The best argument in their favor has always been that they have a great dealership network and that they have great service. My experience last week with my local (15 miles from my property) just reinforced that the reputation for service is either overstated or only applies to the 100+ HP stuff. They dealer network, to me, is kind of a chicken or the egg thing. If people buy the lesser names (LS, Branson, Kioti, etc.) their dealer networks will grow. The biggest argument against them is their dealer network not being big enough. Lastly, and by far least important, I am not a fan of that shade of green. Green is my favorite color, but I like a darker, more muted green. Oliver green is closer to what I like. Despite my bias against them, I evaluated them with the competition for my needs and was fully prepared to buy JD if they turned out to be the best utility for my dollar.