Yep, that's true in my area too -- Deere and Kubota are easy sells, almost sell themselves. Not necessarily better or higher resale, but the brand recognition is much much higher. Let's face it, you sort of need to be a tractor nerd or have a dealer nearby to know about some of the other brands. When I started looking at tractors for the first time many years ago, Deere was the main brand I knew, with brands like Case, NH, Massey, Ford in my head for historical reasons. Only was aware of Kubota because a friend had one. Never had heard of brands like Kioti, Mahindra, LS, TYM, etc....
I think this sort of scenario exists in almost any industry that sells to consumers and relies on building brand awareness. Sure has been the same for cars, boats, etc... in my experience. One of the reasons I bought a Yamaha outboard for my boat -- it will sell itself when the time comes. Suzuki makes as good or better of an outboard for less money, but Yamaha is king when it comes to resale, by a long shot.
