<font color="blue"> (The customer bought a piece of equipment and bought the warranty that comes along with it.) </font>
That should be the correct perspective from the point of view of the customer, the dealer, and NH. Warranty costs are built into the price the customer pays for the equipment AND the profit the dealer gets from each sale AND the expectation from NH that product failures are a fact of life.
If the dealers are not making money from selling the tractors because of losing money on servicing the warranty, they need to take that up with NH, not with the customers. In the case were legitimate warranty work should be performed (ie not work that is due to operator error), it is NH' decision to: <ul type="square"> [*]a) do nothing and annoy the dealer and the customer, risking the loss of future business from that customer and the loss of a channel to market through that dealer; [*]b) compensate the dealer (note that established dealers with a solid track record of sales and service stand a very good chance of convincing NH to do this); [*]c) compensate the customer (this is highly unlikely to ever happen as it will set a precedent that NH does not want to live with). [/list]
Ultimately, it is a very fine balance that the manufacturer has to make between satisfying their dealers and satisfying their customers. Maintaining this balance in the most effective manner is one of the most significant challenges of the business they choose to be in.
When introducing their Boomer line, NH has apparently chosen to drop their prices below that of much of the competition, although there is a certainly bit of a pricing war going on in the industry now, and pricing is now almost equivalent across different 'major' brands. If any brand raises prices to cover warranty costs, it will scare off a lot of 'value-seeking' customers, and it sends a message that the brand expects there to be a lot of warranty issues due to design defects.
From my perspective, the Boomer is a pretty good design, and it will likely survive in the market for a decade or more, continuing to be improved over time as customers like you and I discover any inherent weaknesses in the design. At the same time, good dealers who honor the perspective stated at the start of this little essay will prosper and grow, while other dealers are likely to close their doors due to pressure from both NH and a declining customer list. As the customer, we get to choose. It takes time, but ultimately, the customer has the final say in terms of who will succeed and who will fail as any business.
Rule #1 in business: The Customer is Always Right
Rule #2 in business: See Rule #1