Allen, first of all thanks for taking time to explain this. I still say there are some shenanigans going on here….
I come to your store on Monday and buy 10 widgets for $1 a piece. I know they will all be sold this week and I will have to get more next week. In order for me to stay in business and have some take home pay for the CFO and kids I have to sell the widgets at 10% above cost; $1.10 a piece.
I sell 5 of them Tuesday for a $1.10. I still have 5 widgets in my pocket from my Monday purchase at a $1 a piece when I come back to your store on Wednesday and learn that the widgets are now $2 a piece. I immediately start selling my widgets for $2.20 ea. My customers complain about the high prices but I say, hey, call Allen. He’s selling them for $2.00 a piece. However, if I sell my remaining Monday Widgets at $2.20 ea (replacement cost), I just made a 120% profit.
Now going through this scenario, the “light bulb” came on when I consider the week after next and you just dropped your prices back down to a $1 each and I still have 5 widgets remaining in my inventory that I paid $2. I definitely see your point there. Selling my remaining widgets at $1.10, that I need to sell at $2.20, I’m taking a 50% operating loss. However, over the total run I have a 70% net profit based upon equal volume.
I understand what you are saying – thanks for the economics refresher it's a little more clear now. I can see how the replacement costs could totally eat up any and all profits and companies would go out of business. But, when talking about gas prices they seem to go up a whole lot faster then they go down. I still think the oil companies and others are taking advantage of the situation.