Could be either way. I suspect it was mom that took the pic. If so, maybe dad just finished mowing and stopped and mom set the bassinet down on the mower deck while she took a double duty pic...one that would work for the ad and at the same time be a cute baby pic. If dad was mowing with the kid on the deck it would make more sense to have the baby facing him while he did. That (mowing with the kid on the deck) would definitely not the smartest thing to do by a long shot but never underestimate the intelligence of people.