Here's my updated theory. When troubleshooting it helps to start at the beginning. For instance, where the fuel goes: Tank, then in tank filter, then through the carb, for metering, and to the spark where the timing is taking place to ignite and then continuing the cycle. I suspect your never changed in tank filter got to the point it could no longer do it's job and was passing less fuel than the carb needed, because it was probably clogged beyond use. This could have been happening for some time, along with some of the crap in the filter bypassing it and getting into the carb. Either way, you now have a new filter you needed.
You may need to again change the plug to get one that is not fouled by 'bad' fuel from the tank.
AND it may come to the point, as has been suggested, that a carb replacement is going to be necessary.
BUT, before doing anything else a pressure and vacuum test(s) should be done to make sure you don't have some of the conditions already mentioned by others. Stuck ring(s), scored piston, carbon buildup, etc.
And yes, the primer bulb could be 'dead', causing problems with starting.
So, considering all the possibilities, I'd probably get a kit for your model, replace everything that comes in the kit, bulb, plug, fuel line, and see where you're at. If no change, you're likely looking at a carb or there is some damage to the engine components. Pressure/vacuum tests can determine if that is the case or if there is a leak throwing off the mixture enough to screw up starting/running.