This topic keeps coming around.
A dealer is paid to sell products and service them. If he doesn't sell enough products, he will lose out. He may lose his dealer status. Se he needs to be competitive when he sells, the manufacturer is less interested in his making the profit on that sale than in moving products for them.
We want convenient service on products that we have paid as little as possible for. He is paid for warranty work, but no one is getting rich off that anymore. (and who WANTS to go back to the days when dealers were?)
And if you should get a "lemon" the dealer should buy it back, that's only fair, right.
And he better have a spotless shop, highly trained, neatly groomed technicians. And provide loaners, free pickup and delivery, and pull a float in the town parade.
Every part you can imagine is waiting on his bulging parts shelves. Every salesman always knows the answer to even the most arcane questions.
Free coffee and donuts on cold Saturday morning sure are nice.
Somehow in all that. there are good dealers who figure out how to make a profit, which pays the help, and keep customers happy. And sometimes they have to use their profit, not the manufacturers to keep a customer a happy customer. So they do find ways to take care of their customers, while still providing the basic required service to anyone that is entitled warranty work.
Just wait till you've replaced a brand new diesel engine or a transmission under warranty And the manufacturer refuses to pay, do to customer abuse or or unapproved modifications. You get pretty funny about who's warranty work you want to perform. But a good dealer will have a good report with his manufacturers field rep. He knows who his good customers are and can go to bat for them.
In no way am i endorsing price gouging. But dealer gouging isn't helping a consumer, either...