No Time for the Little Guy

   / No Time for the Little Guy #21  
Just a question out of curiosity. The tractors dealerships I have dealt with have been of the "Mom and Pop" variety, so I have always dealt with the owner/manager. How dependent is the sales staff at larger dealerships dependent on commission income?

Steve

That varies with the dealership Steve. Dealerships can either pay a salary, give the sales staff a fixed amount per sale per item or work on a percentage basis of sale amount. Most car dealerships work on percentages or per item and is one of the reasons people are approached so rabidly on the lot. I would hazzard a guess at tractor places who hire sale staff are dealing with fixed or salary type reimbursement. Either way the incentive is always there because you are not only selling an item, more importantlly you are gaining a customer and that is good for everyone at that dealership.
 
   / No Time for the Little Guy #22  
This thread really strikes a chord with me.

In the late eighties through early 2000's I did automation technical sales. I am NOT a salesmen by nature, I was technically competent with the product and could sell it because I could explain it and help people solve their problems with it. In addition to that I was VERY committed to taking care of my customers and they appreciated it.

In the process of my "sales" experience from this period of my life, I drove sixty to seventy thousand miles a year throughout several states. Being a country boy I was always observing the tractors along the road.

From the above experience I learned a number of things that apply to the subject in this thread. Firstly my nature is to treat EVERYONE well, not just the people who could do something for ME. This is just common decency. I have struck up conversations and offered help to people in positions of Janitor all the way to CEO. You reap what you sow, and if you are reaping good will with everyone you deal with, good things will come from it. Customers buying hundreds of thousands of dollars at a time from me, got the same help and respect as someone buying a simple thousand dollar add on or upgrade.

The other thing I learned that applies to this thread is the distribution of different tractor brands along the road. The next time you take a long trip, notice the tractor brands in the field as you drive from town to town. What you will discover is that near one town, tractors will be predominantly Green and Yellow, while near the next town they might be Orange, and then near the next town, they might be red. I propose that this is because of the local dealers in that town. Most manufacturers make good machines, but the local dealer determines who gets the Lions share of tractor business in that community.

About a month ago I bought a new tractor. It came down to orange or green. The orange dealer in my community has a HUGE inventory and sells LOTS of tractors. The green dealer is part of a chain and has a moderate inventory. It doesn't take too many trips into these dealers to understand the difference. The orange dealer is right on top of things when you call or stop by. They are friendly, helpful and non discriminatory, that is, little purchases and big purchases both get prompt, helpful, friendly service. The problem for me is that they won't come off of list price hardly at all. Isn't that interesting? They give good enough service that people will pay them close to list price.

The green dealer won't even acknowledge your existence when you walk into their huge, somewhat empty showroom. Before buying a tractor I was trying to buy a chain saw there and they wouldn't wait on me for that either. I tried to get help buying a tractor there and they gave me high prices and a sort of, you are so lucky that we are willing to sell you one type attitude. They also tried to stick close to list price.

BTW, my local dealers are 20 miles away. I ended up calling around and talked to the green dealer who is part of the same chain as the local green dealer except they are 55 miles away. They were unbelievably friendly, helpful and non discriminatory. They gave me an unbelievable price over the phone. It was so cheap I was afraid that it was a mistake, so I drove over there the same day. When I got there I found a HUGE facility on the Interstate. The building was huge and it turns out the facility is over 30 acres. The price was not a mistake and it turned out the store manager lives about five miles from me so he delivered it to me no charge on the way home one evening.

I personally have absolutely no use for anyone, salesman or otherwise who treat people differently according to their position or any other criteria. The best way to live your life is to treat everyone with decency until they prove that they do not deserve such respect.

By doing business with jerks like described by the OP, you simply perpetuate that behavior. I refuse to be part of that. I offer respect to others and reward those who return that respect.

Oh yeah, another thing that I learned from my experience in the automation industry was the value of a complaining customer. When someone calls to complain, they are pointing out a problem that you have that you might not have known about. If you don't know that you have a problem, you can't solve it. Since learning that, under certain circumstances I will call the management and tell them of my experience.

In the case of the sales experience in the original post, I probably wouldn't call management based on that one experience with that person. The reason is that I don't know what's going on in that persons life that day. His wife might have just called him to tell him that she wanted a divorce. Who knows what? If I get that same attitude from someone a second time I will call his boss to let him know that he has a problem that he needs to deal with.

My $0.02,
 
   / No Time for the Little Guy #23  
My two most recent auto purchases were a Toyota and a Honda. As I recall, I received a survey from each company asking about my satisfaction with the respective dealerships. Also, I am asked to complete a "customer satisfaction" survey each time I visit a Honda or Toyota dealership for service.

I bought a NH tractor in 2000 and a Kubota RTV 900 in 2009. Neither manufacturer contacted me about my dealership experience. It seems to me that manufacturers should be interested in their dealerships in this regard.

I'm curious. Do any tractor/equipment manufacturers contact customers about their dealership experiences? Do any ag. dealerships survey their customers about their experiences in purchasing a tractor or having it serviced?

Steve
 
   / No Time for the Little Guy #24  
I personally have absolutely no use for anyone, salesman or otherwise who treat people differently according to their position or any other criteria. The best way to live your life is to treat everyone with decency until they prove that they do not deserve such respect.

There's a lot to be said for the "Golden Rule." I try my best to live by it, although I sometimes falter. The world would be a better place to live if everyone followed it.

Steve
 
   / No Time for the Little Guy #25  
My two most recent auto purchases were a Toyota and a Honda. As I recall, I received a survey from each company asking about my satisfaction with the respective dealerships. Also, I am asked to complete a "customer satisfaction" survey each time I visit a Honda or Toyota dealership for service.

I bought a NH tractor in 2000 and a Kubota RTV 900 in 2009. Neither manufacturer contacted me about my dealership experience. It seems to me that manufacturers should be interested in their dealerships in this regard.

I'm curious. Do any tractor/equipment manufacturers contact customers about their dealership experiences? Do any ag. dealerships survey their customers about their experiences in purchasing a tractor or having it serviced?

Steve

Kubota does, at least Kubota Canada... I got the survey a few weeks after delivery.

As I recall, my dealer got pretty high marks from me. The tractor had been trucked un-crated a thousand miles in the rain before I got it, and was like a shiny penny the day it was delivered, full of fuel and ready to go.

I can say they've treated me right from the start. It's probably the only tractor I'll ever buy (with any luck) so there's no incentive to be nice to me thinking I'll buy a dozen over the next 25 years. I might if I win a lottery, but that's about it.

I'm not an easy customer, I looked and kicked tires for a year before buying, long enough that the sales man I had two years ago is now the general manager at the dealer. I dealt with someone else this time around, same attention to detail, same good attitude.

I'd wait until the end of this week, then go back to the dealership. If the same sales guy is there, ask him if your quotes are ready. If not, straight out ask if there's someone else with a better attitude you can deal with. There's no point in being coy when you're spending your own money, you might as well be up front about that right away. Put it this way, what do you have to lose?

Sean
 
   / No Time for the Little Guy #26  
Kubota does, at least Kubota Canada... I got the survey a few weeks after delivery.

Sean,

It must differ across countries/sales regions and/or equipment types. Another possibility is that they only survey a sample of their customers. The only communication I have had from Kubota was a postcard advising me that my warranty was about to expire and that I should contact my dealer about an extended warranty. I'll pass.

Steve
 
   / No Time for the Little Guy #27  
Problems with sales is not unique to tractors. I have had similar experiences with machines, computers electronics. Too many sales guys have visions of home run(s) and "can't" be bothered with any thing less.
 
   / No Time for the Little Guy #28  
I'm curious. Do any tractor/equipment manufacturers contact customers about their dealership experiences? Do any ag. dealerships survey their customers about their experiences in purchasing a tractor or having it serviced?

Steve

One company owns most of the Deere dealerships in my area. They sent thank you cards via US mail and emailed a "how was your experience" survey you could take on line.

I have a Kubota B21 TLB, love it. Had repeated problems with that orange and blue dealer, so went green. I'm happy. It seems to be a reoccurring theme that the dealer is the primary reason someone buys a particular brand of tractor. It seems to be a reoccurring theme that the tractor manufacturers don't get that.

Pete
 
   / No Time for the Little Guy
  • Thread Starter
#29  
WNY770 -

Thanks. I looked at Romance website, and he has some used tractors I might be interested in. When I'm ready to pull the trigger, I think I'll give them a call.


Dave
 
   / No Time for the Little Guy #31  
This thread is interesting to me on several levels.

During my tractor buying experience, I did not find one dealership within hundreds of miles that was as knowledgeable as I was about the products in which I was interested. That was significant to me since I started from zero tractor knowledge and educated myself though this site.

It was demotivating to me that those in the business knew less than a neophyte, and also subtracted from any confidence that I had in other recommendations that they might make. The parts counter people were "you don't need it" "nobody else around here uses it" "No, we won't order it" types of behavior.

I have posited on this site that the lowest cost for the same product is my metric, in large part because the meme of "great dealer support" is mythological in my experience. The only exception are the dealers on this site.

The only dealer/dealership that impressed me repeatedly was Mr. Wallace (during the time when I was debating what shade of Orange I would select.)
If he had been local (within a few hundred miles) I would have purchased from him in a heartbeat. Since I went Kubota, that became moot.

The other vendors (Messicks, Barlow, etc) on this site are heads and shoulders above anything I can drive to in a days time. Because of Messicks expertise and service, I buy my parts from them online instead of calling my local "I dunno" frustration location.

From my experience, this site has become a center of gravity for the better dealers.
 
   / No Time for the Little Guy #32  
Quality Equipment, I work with the Burlington NC branch. :).

Pete
 
   / No Time for the Little Guy #33  
This thread is interesting to me on several levels.

During my tractor buying experience, I did not find one dealership within hundreds of miles that was as knowledgeable as I was about the products in which I was interested. That was significant to me since I started from zero tractor knowledge and educated myself though this site.

It was demotivating to me that those in the business knew less than a neophyte, and also subtracted from any confidence that I had in other recommendations that they might make. The parts counter people were "you don't need it" "nobody else around here uses it" "No, we won't order it" types of behavior.

I have posited on this site that the lowest cost for the same product is my metric, in large part because the meme of "great dealer support" is mythological in my experience. The only exception are the dealers on this site.

The only dealer/dealership that impressed me repeatedly was Mr. Wallace (during the time when I was debating what shade of Orange I would select.)
If he had been local (within a few hundred miles) I would have purchased from him in a heartbeat. Since I went Kubota, that became moot.

The other vendors (Messicks, Barlow, etc) on this site are heads and shoulders above anything I can drive to in a days time. Because of Messicks expertise and service, I buy my parts from them online instead of calling my local "I dunno" frustration location.

From my experience, this site has become a center of gravity for the better dealers.

I would have to agree with this. My online buying experiences seem to be a much better choice these days than going to a dealership. I tried to order a ballast box two weeks ago from a dealership. I called the dealership and they said no one could help me because they were all in "school" and to call back the next day. I called back the next day and they said everyone was out to lunch and to call back later. I hung up the phone and ordered the ballast box from a different dealer even though this dealer was an hour out of my way. When ordering online I can do this in a few minutes. I don't have to wait three days to talk to someone. I'm not thin-skinned but when someone treats me like their time is more valuable than mine I'll go somewhere else and find me something better to do.
 
   / No Time for the Little Guy #34  
Dealers need to be cognizant of the fact that no matter what someone says, the "little guy" or "one time purchase" can turn into a lot of business.

When I bought my BX2660, I told the salesman I don't buy often and keep stuff until it dies, which for a tractor is pretty much forever. He couldn't have cared less because he wanted my business. Since then, with unexpected events, I have bought two additional tractors including my M8540 and several pieces of equipment and may buy another one in a few years.

He also got some Kubotas into an almost entirely John Deere dominated area. The JD owners have been very receptive to and impressed with them. I doubt any present owners will convert, but at least people are seeing their are others makes that work well.
 
   / No Time for the Little Guy #35  
Dealers need to be cognizant of the fact that no matter what someone says, the "little guy" or "one time purchase" can turn into a lot of business.

Truer words were never spoken. A good example of this is a local guy who, with a friend, started out with a second hand TBL installing water and sewer on farms. Soon they hired more help and were working in small towns...and after that working in cities and now he works inter provincially. This is his website today. HAMM Construction Ltd. That "little guy" has gotten pretty big.
 
   / No Time for the Little Guy
  • Thread Starter
#36  
The way I figure it, is that the dealership makes good money on the tractor sale, and continues to make good money on equipment, service, and repairs. What I would like, and I would think it should work this way, is to be able to call the salesman I bought the tractor from so he could act as my "go to guy" for equipment and service support.

If I were running a business, that's the way it would be. As Huey Long said, "Every man a king."

I still come back to the basic question - is the dealership limited to the number of new tractors they can get each year? If I buy a smaller tractor, is it really a punishment to them? Seems to me that if I order a tractor, they make good money just by filling the paperwork out - they don't have to carry the cost of the tractor while it's on their lot, etc.

The other thing I would have thought, in a depressed economy, is that tractor salesmen would be hungry.
 
   / No Time for the Little Guy #37  
The way I figure it, is that the dealership makes good money on the tractor sale,

You don't really know that.

It has only been one and a half business days. If he hasn't got back to you by Tues or Wed then maybe you have something to complain about.
 
   / No Time for the Little Guy #38  
I still come back to the basic question - is the dealership limited to the number of new tractors they can get each year? If I buy a smaller tractor, is it really a punishment to them? Seems to me that if I order a tractor, they make good money just by filling the paperwork out - they don't have to carry the cost of the tractor while it's on their lot, etc.

I have no idea if there is a number of units allowed to each dealer, but I would say no. Why would a manufacturer do that? :confused3: If they have a dealer that can sell 500 units, but their allotment is only 350, so they loose out on a sale of 150 units. That just does not make any sense or $$$$$ for the manufacturer or dealer. Where or how did you come up with this question anyway? :confused::confused:

The ONLY time that I can think of this type of sales happening is if there was a HUGE demand for something and the manufacturer simply could not keep up, so then they would ration the units to each dealer. But I sure don't see that happening.
 
   / No Time for the Little Guy #39  
I still come back to the basic question - is the dealership limited to the number of new tractors they can get each year?
I would venture that the problem is not so much of a "limit" as much as the cost. Since dealers are charged for the tractors on their floor and their funds are not unlimited.

They are probably at the limit of their financial ability to have whatever stock they have on hand. If they carry stock that is not usual for their type of sales, they have to pass on ones they would sell.

However, I would think they could order any pre-sold tractors that would not be charged to their floor-plan account. (perhaps one of the dealer members will eventually chime in on this)

I was told by a Kubota dealer that there would not be many of their dealers having the new Kubota skid steers on their lots. He said that to have the SS, a dealer had to agree to stock 6 of them and that nearby dealers could NOT go together on the order. He said that Kubota did NOT want every dealer to have the SS. They were not planning to have the SS on their lot.

About a month after he told me that another dealer not far from them (less than 50 miles) had ONE Kubota SS in stock on their lot. Makes you wonder :confused2:
 
   / No Time for the Little Guy #40  
The way I figure it, is that the dealership makes good money on the tractor sale, and continues to make good money on equipment, service, and repairs. What I would like, and I would think it should work this way, is to be able to call the salesman I bought the tractor from so he could act as my "go to guy" for equipment and service support.

I still come back to the basic question - is the dealership limited to the number of new tractors they can get each year? If I buy a smaller tractor, is it really a punishment to them? Seems to me that if I order a tractor, they make good money just by filling the paperwork out - they don't have to carry the cost of the tractor while it's on their lot, etc.

The other thing I would have thought, in a depressed economy, is that tractor salesmen would be hungry.

Ideally, just about anyone who answers the phone at the dealer should be a "go to guy/girl". Everyone at our dealer, including the owner will help a customer in any way they can. If they can't help me, they will find someone who can. I really like my sales guy, but we like everyone there.

As to any type of quota, as we are not dealers, we can only speculate.

I can't speak for any other area, but the economy hasn't affected tractor sales here as they are selling the heck out of them and my dealer added another mechanic to do setups, so no one can get a bargain basement price based on desperation to make a sale.
 

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