sweettractors
Advertiser
If they're really that worried about those they leave behind, they would be better off to buy the cheap equipment and spend the difference on some term or whole life insurance. That will provide their widow with a lot more money than the sale of a brand name rotary cutter vs. china made equipment.
I would say that purchasing brand name equipment strictly for the resale value in the event of one's untimely demise is suspect at best. But, if it helps the buyer feel better about their choice of equipment (potentially spending more money for similar equipment), then more power to them.
It does not come into play as much on the lower price implements as it does on a high ticket item. Try to explain to one of these customers why he should buy a Zetor tractor and not a John Deere for $2000-$3000 more money (all features being equal), FWIW, I have sold well over 10,000 pieces of equipment and never lost money on any of them. Good equipment will hold its value over time. Ken Sweet