I apologize to those who find my presence here bothersome. Please allow me to respond. BlacknTan, Schaeffer's doesn't advertise which is why you've never heard of them. They made a conscious choice, many years ago to invest the millions that would go to advertising into a sales force. They invest the same amount of money, but now they help 500+ families earn a living. They chose to rely on consumer education instead of 30 second tv slots.
As for me "pushing" Schaeffer's. Talking about the products is the only way for me to get the information to the public. Since it is a consumer education issue, Schaeffer wants their clients to be fully informed. The big oil companies rely heavily on consumer ignorance. You said yourself "99% of the public doesn't know." So I come along and offer a little knowledge and that throws up "red flags". In our media driven society quality does not necessarily sell itself. Mobil 1 commercials say its the #1 selling synthetic in America. Although Mobil 1 is a great product, it's #1 because of billions of dollars invested in advertising over many years. The commercial says nothing of quality. Other companies do the same thing. Castrol for example. Another quality product. The commercials with wind blown, mullet sporting consumers or coins flying out of the a/c vents, speak nothing to the construction or quality of the product. Please let me repeat, those are both great oils. I used Castrol for years with success. Now I use Schaeffer's exclusively with even more success and significant savings on top. I pay the same price, with the same discounts all of my clients pay.
You used the term hydro-cracked. Many people don't know that term. I was talking to a guy yesterday that thought it meant "broken". PAO synthetics can be hydro-cracked. It's a general term for extra refining processes. It makes the base stock better. Schaeffer's sends their base stock through two additional refining processes. Severly hydro-finishing is a process where the stock is placed in a vacuum and heated up. The heat causes molecular agitation and Oxygen molecules break away. As the fluid cools, it is bombarded with Hydrogen molecules which attach and make the stock less susceptable to oxidation or hydro-cracked. I have to give the simple explanation because I have trouble with all the chemistry terms.
As for reputation or track record: Schaeffer's is ISO 9001:2008 certified. An independent, international consumer watch dog group evaluates and monitors the manufacturing process. Schaeffer's has been awarded one the highest certifications available by this organization. Schaeffer's is a family owned and operated, christian based business established in 1839. You show me a company thats been around for 172 years that doesn't produce high quality products with exceptional service. Exxon posted ??? 3 Billion in quartly profit. Money is not the driving force behind Schaeffers. Yes... In order to stay in business they have to produce profits. However, they are more interested in helping others achieve with the best they can produce. Yes...I earn my living selling product. When I demonstrate a stronger desire to help people with their business, my income grows. Learning about my clients is important. More than money motivates me to be good at my job.
I would also like to point out, in all my posts, I have never made a derogatory comment about any lubricant. There are many lubricants on the market with extreme performance capabilities. Mobil has many quality products. My position remains, Schaeffer's is more cost effective to use than any of them. This has been proven time and again. Any lubricant capable of competing with Schaeffer's performance, is going to be more expensive. Any product competing with Schaeffer's on price, cannot come close to their performance.
Now...I've addressed all your criteria. Whether you accept it or not, I have no control over. This response is more about my mission to inform and educate rather than convincing you. Schaeffer's is not for everyone. Some people need that television presence, and that's ok. What your doing works for you and will continue to work as it does for many. Others want something different, this is for them.
