You guys are a HOOT with your responses. I'm a GM guy, so bias admitted up front. I like the "looks" of the GM Trucks over everything else. The Dodge have come around on looks, but when I was in Texas, they were the "cheap" trucks. The Toyota looks like a steroid hulking freak to me and is just plain ugly. As for the Fords, their new headlight scheme is just ugly as well, especially on the Super Duty's, they look like big sideways buck teeth.
Putting personal preference aside, the cast majority of truck buyers use them as glorified cars with occasional garage sale pickup on the weekend or helping a "friend" move.
We bought 32 acres in 2013 and I traded in (reluctantly) my 2008 Cadillac STS for a 2013 Chevrolet Silverado 1500 Z-71. While I'm sure I didn't work mine as hard as some of you have, it was definitely used as a truck and not a grocery getter. I just traded the 2013 in for a 2016 Silverado...love the new face-lift!
As to the original topic of the commercial...I think *most* people will get that it's a commercial and perhaps the blocks were dropped a bit too high, but the point was still made that the aluminum may not be as strong as the steel and the tool box drop was what spoke more to me.
For the comments about Ford doing this because of weight savings and Obama, etc., I don't disagree, BUT, I read an article that said HALF of their 2016 trucks don't meet the requirements for 2016. Their overall fleet average is safe, but it's a bit disconcerting that even though they shaved something like 800lbs of weight, their trucks didn't meet the requirements!