I hope that Missouri football fans aren't living vicariously through Kentucky Football!
I do generally root for SEC teams, because the SEC is "my" conference. I think it has been the dominant conference for the last decade, but I believe that the Big Ten has that crown, at least this year.
Like everything else, it does all come back to money. Which teams are going to sell the most tickets and get the most TV audience is a large part of consideration, when the records are "good enough". I do have some heartburn with Ohio State being in the playoff instead of the conference champ. But, that is the system that we have now, and it is better than what we used to have.
I still contend that the system is inherently unfair to teams like Western Michigan. Since schedules are made sometimes years in advance, and big schools often don't want to schedule a mid-major, it's tough to get a high strength of schedule. A 16 team playoff with all conference champs getting automatic bids paves the way for any disputes to get settled on the field. Win your conference, you're guaranteed a spot in the tournament. You may be a 15 seed and have to go play in the horseshoe, but at least you get your shot. And I will concede, as well, that most of the time, a Western Michigan isn't going to beat any of the top four. However, you don't have to be the best team in the nation, you just have to be the best team in the stadium on gameday.
I hope that someday we see a more inclusive playoff system, and the 5-7 and 6-6 teams can still go play in the Harbor Freight Tools Broken Clamp Castings Import Bowl, and hoist the trophy made of dull drill bits, funny smelling wheel barrow tires and get a lifetime supply of LED flashlights and 20% off coupons.
Good luck and take care.