These days I tend to just use WalMart Full Synthetic for quality and price across the board. Most all motor oil today is functionally about the same if it meets the engine manual specs.
Not really. That is what the Synthetic Apologists Society would have you think. Wants you to be happy to spoil your precious engine with "only the best, synthetic!"
Ford, GM, Fiat/Chrysler, Porsche, BMW, Mercedes-Benz, everyone who is anyone publishes supplemental requirements over and above the usual SAE/API, ACEA, JASO, etc.
For example my F-150's 2.7EB engine requires oil which meets Ford specification WSS-M2C946-B1. Among other things is said to address carbon buildup on backside of intake valves (a problem with direct-injection engines because gasoline never gets to wash the backsides) and some sort of lubrication issue with the "phasers" used to alter valve timing. And for instance, not all Mobil-1 5W-30 oils meet this spec.
"Synthetic" manufacture does not automatically make a superior motor oil. An oil must be designed for purpose else it is not as good as one which is designed for purpose.