I looked, and was unable to find, a financial article that discussed the recent FCC decision to cancel the $900M Starlink contract, and the impact it would have on the company. Lots of conjecture, but my take away is that Musk is plowing every cent of revenue into building the satellite constellation, and the FCC loss will slow that effort. To compensate somewhat, they're coming up with the new subscription plans to eek every last penny out of the market so they can continue the build out.
Here with the original residential service, I rarely see 100 Mbps down (right now it's 30), but that's still five or six times better than I had with HughesNet and most streaming services are still useable. As long as it continues that way I'll happily pay the subscription fee. I can only hope that the promises of improved performance do materialize, and like the wait for the service itself, just have to be patient and ride the horse in the direction it's already goin'.