We educated two daughters recently,, and played ALL the financial games to get the best deal,,
In the opinion of my wife and I,,, there are some basic rules,,
If your family income is under some number of $$$ (like $250,000) if you play all the games,, your cost for your child's education should be $17,000 per year, room, and tuition.
That is a locked in the concrete number that is hard to change without some VERY special scholarship. ( I guess inflation will adjust it a little )
That also applies even if the school is public, or private,, the number changes VERY little.
There are special scholarships,, athletic, and merit based.
Be careful with athletic,, we almost got hooked,,
It seems some athletic scholarships are only an enticement to get you on campus the first year,, then BANG,, no more scholarship,, you are paying the same as everyone else,,
Why else would a school give scholarships for sports that do not fund themselves with ticket sales, like football??
My daughter was offered one of those,, by SEVERAL universities,, for her ability to throw a discus,,
After we got the offers, my wife casually approached each coach, and asked for the offer in writing,, detailing that it would be a four year scholarship,,
Only one school returned the offer in writing, it happened to be the one my daughter wanted,, so all went well.
The scholarship was maintained for 4 years,, she was one of VERY few who kept the scholarship four years,,,
So, IMHO,, if you pay a nickel over $17K,, you missed a financial opportunity.
If you pay much under $17K,, you truly found a real scholarship,,,