My oldest daughter is a rising Junior in College, my youngest graduates HS this weekend. For SC, the highest academic scholarship from the state is Palmetto Fellows. Both kids worked very hard and earned it.
One is going to USCB, the other is planning to attend CofC this fall. After year one, if in STEM, you also receive the Palmetto Enhancement. We also had them apply for many other scholarships and they won some of them each. My oldest is playing ball in college which also gives a little help.
Wife and I both paid our own loans, but we chip in each semester and kids still have some small loan projected each year for remainder of room and board. In my experience room and board costs the same as tuition basically. If they lived at home, they'd be going about free. We will pay the remainder of their small loans at the end of their undergrads, but med school is completely on them. I bought them each a brand new car at graduation to get them through the 8 years they plan to be in school. I feel like that is more than enough. We helped to this degree because we can and also because we feel like they worked very hard to earn the top scholarship level, so it's our reward to them.
Oldest is carrying a 4.0 through 2 years now. They both value the academics.