I don't think cabelas is going after all corners of the market. I would say they are , or should I say, not going after any market. My guess if cabelas is a family run business they are putting out a product line that they feel will represent their company. Like the gun safes. They don't make guns safes, but they find the best safes for the customer they serve. You will see high end expensive gun safes for people with a high end budget and safes that are imported to sell to a customer on a tight budget. But they are all great gun safes. And if there is a problem they will take care of the customer. When I went in to look at the tractors I told the salesman I just purchased my Branson. He did not blow me off. He spent about 20 minutes with me to tell me about his product. He was a former salesman for kubota, about ten years he said. He told me that cabelas was committed to do it right. I would guess that cabelas is excited to sell tractors to their existing customer base and if other people are drawn to them that's a bonus. Yes the prices are a bit higher but there is a huge amount of people with the extra money to spend if they know that there is someone to back them up. A perfect example is my brother that bought a TYM because he was on a tight budget . Then my other brother that has deep pockets, he bought a kubota and paid 3-4k more because of the name and the customer service. So don't try to tell me that cabelas can't be successful when kubota does it day after day for the last 20 years. And if I had the deep pockets I may have bought a john deere and not because they are a better tractor, and not because they are made in the USA, because they are not. I would buy one because of the outstanding reputation that backs them up. Look at McDonalds. Don't tell me they are the biggest because they have great food. I don't go to my tire store because of the prices , I go to them because they have outstanding customer service. I can give you tons of examples where price doesn't matter. In my business I don't go after the volume sales. In fact my prices for my shower doors are usually higher. I know my prices are higher because my customers tell me this after I sold them the shower door. They use me because of my outstanding reputation and because they tell me that I seem to know what I am talking about. I have seen many people in my business come and go and they are the ones that can out sell me in volume 10 to 1. Folks cabelas is not looking to sell millions of tractors , They are looking to fill a need that they feel that their customer may have. They are not going to be the typical tractor dealer that will take your old tractor as a trade in. They are not going to have old worn out tractors and implement scattered all over the parking lot. They are going to use the same business model they have been using for many years that have made them who they are. By the way tractor guy, I will be retiring in 5 years and I may hit you up for a job selling tractors