That woman that took over made a huge huge mistake by jacking up the prices and then refusing to do rebates. The public expects to get so much off on a new car because the car industry has trained them to expect that, now you go and take that away and expect us not to shop around? Ford will wheel and deal now (finally!) and RAM has always been willing to do it. Another mistake she made is who she's marketing her trucks to. Look at the adds, it's a bunch of young hipsters standing around talking about trucks and wifi. If she thinks that is who buys her trucks she's dead wrong. Turn off #3 is how they package their models of trucks(and cars too). If you're charging me $27000 for a Malibu with cloth seats while the Camry comes in XSE trim (next to top of the line XLE) where do you think I'm going to spend my money? If RAM is offering their ecodiesel in every single trim and Ford is offering the ecoboost in all their trims, why in the world would you force me to spend $50,000+ just to get your 6.2???? This lady needs a reality check.
