I would counter by saying many of us are Green and never bothered with the label...
My Grandparents little dairy farm was very Green... they only bought in bulk things they could not raise... flour, sugar, coffee... never bought any finished/processed goods... just about all of my grandmother's clothes she made from bolts of material... they never owned a car or truck... they did buy a tractor in 1950 and it was still being used 50 years later...
I seen the other side too... managing apartments in the city... seems there is never enough space in the dumpsters... we had a garbage strike a few years back and the city was drowning in trash... my parents could fill a 20 gallon trash can in a month... kids just tossing bottles to watch them break.
Maybe being green is taking a step backwards... just like using mason jars, the same ones year after year and not buying into the disposable everything...
I guess I'm a throwback too... never needed the newest or latest of anything... my 30 year refrigerator, rotary phone and hand me down CRT TV's work just fine...
The biggest contrast I see is low income families where each member, kids included have cell phones... the cable package costs a $150 a month and 50" TVs and yesterday's game station is in the trash...