Has Mahindra Passed Deere in sales?

[Artesia Aggie]

Found this on Mahindra's website from a press release dated 7/27/10.

About Mahindra USA Farm Equipment Sector
Houston, Texas-based Mahindra USA Farm Equipment Sector (Mahindra Tractor - Compact tractors, utility tractors, farm tractors, ag tractors, attachments, implements & farm equipment - all built tough!) is a wholly owned subsidiary of Mahindra & Mahindra LTD, and part of Mahindra & Mahindra's Farm Equipment Sector (FES) - one of the top three tractor manufacturers in the world.

If their advertising claim is true, wouldn't it make more sense to state that your company was the #1 selling tractor company in the world in your press release instead of "one of the top three manufacturers in the world"

Makes me think

 

[/pine]

NO...that's just the way a 'doubting Thomas' would "think"...

The people that are responsible for the advertising campaign and the legal departments of the companies doing the advertising are paid very big bucks ($) to think about the claim...all other opinions are moot...

 

[arrabil]

If their advertising claim is true, wouldn't it make more sense to state that your company was the #1 selling tractor company in the world in your press release instead of "one of the top three manufacturers in the world"

Of course it would. Only someone in bed with Mahindra would think anything else.

 

[/pine]

and some folks still wonder (or never learned) why they should never assume anything...

 

[arrabil]

Strange thing to write considering it's everyone else that's not assuming just because they wrote it that it must be true.

 

[Gale Hawkins]

Thanks for finding and posting current information an the subject. Mahindra clealer has a higher growth rate if that is true.

 

[foggy1111]

It doesn't surprise me that a "foreign" based company surpasses a USA based company in sales of anything. It's true of almost all of our manufacturing firms....and we have been heading down this path for many years.

The way we have operated this country in the past 30 years is appalling. We didn't even have enough sense to charge other nations to use the world-wide web. Do you thing China or India would do that for the world?

What troubles me is the way some folks in this thread seem to gloat at the demise of our once great manufacturing companies....whom have shown just about every other entity how to do it. There is little art in providing a knock off product of any kind when you don't have a substantial overhead or labor cost...and a government that helps your firm, rather than hinders it.

 

[BleedGreen]

Was looking through the news archives at Mahindra's site... Not a slam on Mahindra at all, just thought it was interesting wording. This was a story about a California dealership that had won a 2007 Dealership of the Year award.

While the dealership was quickly accepted in the community, Siemens says that he's still fighting the "Indian" image of the Mahindra tractors. "Nearly every customer asks, 'Where were these tractors built'' So we're still battling this even though Mahindra's now, by some ways of counting, the third largest tractor-maker in the world. It's the biggest minor brand in the U.S., but it's still not John Deere by a long shot. Answering that question is something we've learned to do."

 

[DavesTractor]

Was looking through the news archives at Mahindra's site... Not a slam on Mahindra at all, just thought it was interesting wording. This was a story about a California dealership that had won a 2007 Dealership of the Year award.

While the dealership was quickly accepted in the community, Siemens says that he's still fighting the "Indian" image of the Mahindra tractors. "Nearly every customer asks, 'Where were these tractors built'' So we're still battling this even though Mahindra's now, by some ways of counting, the third largest tractor-maker in the world. It's the biggest minor brand in the U.S., but it's still not John Deere by a long shot. Answering that question is something we've learned to do."

That is my quote, I am Dave Siemens, founder of Dave's Tractor Inc. Mahindra has moved up a couple notches since 2007, but I am the first to admit and have clearly stated that JD, NH, and Kubota are certainly the big guys in tractor sales in the USA. They enjoy a long history of sales in the USA, and JD in particular is a little like apple pie, baseball and Chevrolet. I even owned an old JD D model until recently. What a neat old thumper tractor! But I believe NH is owned by Fiat and most of there small tractors are from Japan and soon Korea, Kubota is obviously Japanese, and many of the posters on this thread own a Japanese JD. The point being that the tractor business, more so than even the car business, has always been very international in both sales and production. Even JD has been building overseas for decades. Tractors are needed everywhere.

Mahindra has surpased JD in total tractors sold in 2009 worldwide, but it sure helps that they have a dominate market share in India which is one of the largest tractor markets in the world. In the USA, we have a long ways to go to approach the market share numbers of the Big 3. Mahindra builds a really good quality tractor. Certainly not the cheapest, but a very good tractor at a fair price with a 5 year warranty and great financing.

BTW, I've been to many of the Mahindra factories around the world. They are first class by any standards.

Here is a question I'd like to pose. If you were the President of Mahindra and after years of striving finally reached the goal of selling more tractors than any other manufacturer...would you keep it quiet, or would you use it to make the name more familiar in markets like the USA? It is only smart to use this to help with brand recognition.

As my quote above states, we still have to answer the "where is this built" sort of question occasionally, although not as often as we did in 2007. JD and NH, while most of their tractors are imports, can probably skip that question with most customers as they do not even ask. So we need better brand recognition in the USA...and we are working on that!

 

[Gale Hawkins]

At a personal level I have some trouble watching India and China morph into the two most powerful nations in our world.

We know from history who can ever get on top financially will then do so military wise. Look how a very small country like England was able to rule much of the world for 100 years until they had to transfer their wealth to the USA in WWII for arms.

Africa will/is making the news more and more as a developing nation too.

Mahindra's future will depend a lot on the success of India in the world markets just like John Deere's future will depend a lot on the success of the USA in world markets is a given. There is not sense in putting down John Deere just like there is no need to put down the USA especial if you live in the USA but anyone who can look at the trend lines can not miss what is happening to both John Deere and the USA.

The tractor two tractor companies that comes out on top in Africa by 2050 may be the world leaders in tractor sales too.