When I bought my X380 last spring, Deere had an incentive, I had a test drive coupon, and the dealer was offering a weekend special for some garden show. I didn't actually go to the garden show but the sales guy gave me that extra discount the day before, and it nudged me to make the purchase. Total was $700 off MSRP.
I don't know how the Husky mowers are in 2017, but when I shopped last spring, Deere was unquestionably better in many many ways. That is not true of the lower model Deeres, but once you get into the X series they really do make a fine machine with no equal on the market that I can see. I imagine the dealers realize that and probably don't see the need to compete with the other brands out there. No offense to Husky -- I own some of their products -- but their riding mowers just aren't in the same class as Deere, at least not in 2016 when I shopped around.