tk tom
Gold Member
Tk tom, another post said you are a John Deere dealer. I'm curious if you believe the Deere 1 series degrades the Deere brand? You wrote: "The Deere 1 series is there for the people who just don't know any better, are blinded by green, or grew up absolutely dreaming about one day owning something that said John Deere on the side. Dollar for dollar they lose."
Since Deere promotes quality, reliability, and longevity of operation, isn't it contrary to push the 1 series at the big box stores? I know "why" it is done-- profits and market share, but do you believe problems in that lineup affect the reputation of other models? Or, does that strategy create a stream of business for the dealers? Sell a 1 series at a big box but serviced by local dealers, and when it eventually fails and goes in for service it gives the dealers a chance to upgrade the customer to a better model?
I don't know why any manufacturer really does anything other than there's a financial reason behind it. #1 is always the money. The last I knew, JD didn't even manufacture the D series themselves, they were coming out of a Briggs owned old Murray plant or something - not to say they're Murray mowers or anything other than a John Deere.... They have also used the throw-away Homelite trimmers rebranded as JD as well as other things. Most people don't do any research, they buy specifically on brand name equity - and Deere has a ton of it. Dollar for dollar I don't feel as though the D series riders give you the best option out there. Move into the X series and I don't think they can be beat. Just my opinion from a little town in Maine with only a decade of dedicated experience, there are many others out there been around a lot longer than I have.