"The igniter is also the flame rod"
Not according to the location diagram #15 on page 20 (if I have the right manual) - it shows the ignitor near the bottom of the burner, and the flame sensor near the top. From your description Mark, sounds like you may have ignition but NOT gas, some non-industrial stuff also has pretty funky little spring clips to retain the sensor - if so, the sensor may have moved during shipping.
Normal sequence of firing is spark/gas, circuit watches flame signal for X seconds (typically 10-15), if no flame sense by then, it shuts gas and spark down. If I have the right manual, troubleshooting using the control board leds is on page 42 - Normal sequence on page 24-25, also shows what the led's do.
I can't tell from the diagrams whether it's possible to actually SEE the spark, might have to remove the ignitor and verify 1/8" spark gap. (NOT while it's powered

) All the gas fired stuff I worked on (for 35 years) typically has 10 KV spark transformer, sorta less than pleasant to fondle when it's got power)
If it's not too much fan noise, you can usually HEAR if the spark is on, sounds like a quieter mig arc.
this is the manual I'm looking at BTW -
https://literature.nortekhvac.com/p...y=Reznor&lgt=118596585134cc38e514690032947889
Good luck... Steve