New Holland warning

joes_427_vette · Sep 5, 2004

I think competition is great and if all dealers buy at the same price why would new holland care. One has to realize your going to be waiting in line if you didn't buy it there but last time I was at their shop there was nothing being worked on. So maybe some work is better than no work. Besides.... look at the free advertising they are getting. Also it is nice to see the other dealers bottom line as a bargaining tool.

MikePA · Sep 5, 2004

...why would new holland care... 
Read my reply for one reason NH might care.

pekabu · Sep 5, 2004

Well said Mike. Something else to take into account is after sale sales. I didn't buy locally, but the delear was always decent enough with me that I visit them fairly regulary and purchase stuff. I know snowmobile dealers in my area are always saying that they make no money on sleds, but parts, accessories and clothing is where the money is at.

I don't know if or how this translates to the Tractor business.

rmlucasco · Nov 3, 2004

"I know Stihl does a pretty good job of protecting their dealers. You can't buy one on line......"

Which is why I bought a Husqvarna 350.

Information - especialy about pricing on a $20k tractor - is key to successful marketing. NH will only be handycaping themselves.

Bob_Skurka · Nov 3, 2004

New Holland's warning doesn't seem to apply to the two dealers they have that sell tractors on Ebay.

From what I can tell, NH is not the only one to try to curtail online sales. Kioti now prevents dealers from posting prices on the internet too.

I think the reality is that you can pretty much get around the wording of their regulations if you are creative. In the case of NH, the dealers post auctions, not prices. In the case of Kioti, the dealers put together a package and simply say call for the package price. JD is the one that seems upfront about the whole thing, they put their list prices on the internet for all to see. Now if you pay those prices you are crazy, discounts seem to average around 15% and can go higher than that.

onegreenday · Jan 10, 2005

( New Holland's warning doesn't seem to apply to the two dealers they have that sell tractors on Ebay.)

My local NH dealer told me dealers were fed up with Corriher & Tarheel (any internet pricing) and now New Holland institutes a new policy. The notice below is from an Ebay tractor auction by Corriher Implement Company:

"As of December 1st, 2004, as a New Holland dealer, we are required to offer the suggested retail price in all internet and ebay advertising, and no other. Listings of new tractors must be in a fixed price format. However, we offer a substantial dealer discount to our customers. Please contact us for the best possible pricing on this tractor. If you buy anywhere else, you will pay too much. "

getut · Jan 10, 2005

I really don't feel sorry for alot of American companies or companies with recognized name brands anyway.

They cry because everyone is buying products made in China, but they go and try to keep prices artificially high by resorting to tactics like this.

It is the Tarheel and Corrihers in the world that will survive. The rest that simply like to live on the laurels of a recognized brand and charge extra for simply that fact alone can just go bust. It won't bother me a bit.

I buy on value alone. Quality/price ratio and don't look or even care to know where it is made or really even who it is made by. I would say I am about the worlds least loyal buyer. Give me the best deal based on the quality/price or bang for the buck ratio and I am there.

Don't get me wrong. I love my Kioti. Would I buy one again next time? Only if the model that tickles my fancy is getting outstanding quality reviews AND is VERY good in pricing. Otherwise, I'll buy from someone else.

jinman · Jan 10, 2005

( They cry because everyone is buying products made in China, but they go and try to keep prices artificially high by resorting to tactics like this. )

I believe the issue here is not "artificially high," but rather "artificially low." The only reason dealers can sell so low is they don't have to service what they sell to most people out of their local area. If you have been on TBN for very long, you find buyers who are "wailing" about buying from one of these dealers and not getting service support from their local dealer. No surprise in my book... /forums/images/graemlins/smirk.gif

Let's carry your theory to it's end. One day no NH dealers exist except those two dealers in North Carolina. Doesn't that mean that the New Holland now becomes a grey-market tractor to the rest of U.S.? Do you think they could sell if they were the only dealers in existence? Why doesn't New Holland just sell factory direct by internet and let everyone fend for themselves? /forums/images/graemlins/tongue.gif

Surely you understand that quality dealers providing service and support at the local level are the backbone of New Holland's business. Allowing internet dealers to take advantage of these local dealers and the reputation they have worked hard to establish is NOT a good business practice in my opinion.

I also like bargains, but I don't think New Hollands policy is price gouging in any way. You and I will have to just disagree on this issue. /forums/images/graemlins/wink.gif

getut · Jan 10, 2005

I disagree entirely. Sales is a service in and of itself.

Charge a small but sufficient charge to sell it to someone. They buy it. The eventually have to have it serviced. Someone else will charge a small but sufficient amount to service it.

I think your logic is slightly skewed. You are taking the same tact as say... ink jet printer manufacturers. Their logic is sell the printers at a loss and make a killing off of ink cartridges. This is wrong.

Make a very small amount.. a fair amount off of each step in the process. I'm the type of person that if I get in the printer situation above. I'll take your offer of selling the printer at a loss. That my good deal and my good fortune and your loss. If I find out you are charging me 3 times what I should pay for ink cartridges, then I'm GONE and I'll buy the cartridges somewhere else.

This is the way free markets were INTENDED to function and its definitely the way I function.

JASTN70D · Jan 10, 2005

Why doesn't New Holland just sell factory direct by Internet and let everyone fend for themselves?

 Sounds like the Computer business The computer industries has done this with quite a bit of success. It may just be a matter of time before other industries at least give it a try. I am fairly certain computers break way more often than tractors do but it still seems to be working Maybe it is just a matter of consumer expectation?

It does seem strange you can buy a fairly complex and failure prone item like a computer direct. But not for example a TV. /forums/images/graemlins/confused.gif

Sorry for going off in the wrong direction but is is some what related IMHO