Aside from what appears to be a very useful product, I think a company like that would be a good investment, if available:
A) Knowledgeable management. Judging from his posts, he's into this field deep.
B) According to Compact Eqiupment Magazine, 2002 sales of new compact tractors was 80,000 to 100,000 units! (from memory) That's a lot of potental customers in a year.
C) This product could become addictive, like HST for some.
D) Factory direct sales available and promotion via the net. This addresses my pet peeve. Many middlemen are not knowledgeable enough about the product to justify their expense. Or apathetic. While recently shopping for a ~$2000 skidsteer attachment, one non stocking dealer quoted full list plus freight. As far as service, he gave me the manufacturer's phone number if I had any questions... With a discounted, factory direct program, they would have sold it. Several of the others had never even seen the product or worse, tried to steer you toward a competitor's product.
Should be an interesting product to watch.
John