We're a long, long way from including Mahidra in the list of major OEM's. Mahindra's total production output is a ripple in the pond compared to CNH, Deere and Kubota. Despite the amount of chest pounding they do, their total production output is around 80,000 tractors a year globally which is a pitance compared to many other companies.
169,000 total tractor units in 2009 including other owned brands, 159,932 units of Mahindra branded tractors, not including loaders or implements. That is more than a "pitance", in fact it is more than Kubota worldwide. I believe it is higher then any other single brand. So our number for 2009 was 159,932 units worldwide.
Neil, please give me Kubota's numbers of tractor sold. And thanks for the post, that gave me a good excuse to respond and brag a little about Mahindra.
As for the original poster's questions, I think value has to be ascribed to the dealership and the dealer network. John Deere and Caterpillar come to mind as being stellar for parts and service. And they have been doing it for generations. Also, a typical John Deere dealership will be a full service, full-meal-deal dealership. The newer brands to the market, including Mahindra, are moving that direction, but you will find excellent dealerships and then really small ones that may or may not be as good. Basically, you don't start out with every dealer being a multi-store mega dealership with all the bells and whistles. It takes time, and in that regard, those that came before are still ahead. And in all fairness to Messick, there are certainly a lot of very good Kubota dealerships. They do a great job, and they sell a fine product. They have a huge marketshare in the USA, and have earned that over the years.
Some of the newer brands will have a lower price. Let's face it, if Cub/Yanmar want to take a chunk of the market, price is part of the equation. Same with Mahindra. I suspect our Mitsubishi built tractors cost us more than Kubota pays for their product. Mitsu is a high end product in Japan, yet if you compare apples to apples, we are generally a little less $$. It's not because we are generous sorts, it's because we want market share and will slim down our margins to get it. On the other hand, there are brands that are cheaper because, well because they are cheap tractors, poor quality and poor features. That is a different issue.