While true, a 5w40 will give you the best of all operating temp conditions, it is also less shear stable than a 10w30 or 15w40. It requires more viscosity improvers, which can shear under extreme pressure. It is a balancing act. Yes, even a PAO synthetic 5w40 requires some viscosity improvers. Now it is true, there are some PAO 10w30 oils that don't require viscosity improvers.
I have been using a 10w30 syn blend in my commercial semi truck for quite a while. Better used oil samples than I got with a 15w40 in the same motor. 540,000 miles on it now, and it is a factory reman motor. Mater of fact, the same 10w30 HDEO CJ-4 / SM syn blend that goes into my Detroit 12.7L motor is also the same oil I use for almost everything else i own from portable generators right on up thru my CUT. Winter, Summer, it doesn't matter.
One has to factor hydrodynamic and boundary lubrication, shear stability, along with characteristics of the add pack component formulation in all this. Weight alone does not give the complete picture. Both synthetic 10w30 and blend 10w30 oils have cold flow pour points that are within a few degrees of any 5w40. Unless one is in the interior of Alaska or the harsher Canadian provinces, (or a special application engine), a 10w30 will fill the need of just about anyone. I run my semi thru the Dakotas, MN, Wisc, Mich, just about all the midwest all winter long on a 10w30 (and I shut the motor off at night when I stop for a break). Same oil gets used to pull the same loads in 100F ambient temps also. The engine uses about 2-3 qt in 22,000 miles. It holds 40 qt. Not bad for a 2000 factory reman motor with over half million miles on it after the reman.