There was a time when Fram was one of the best, if not the best, filters you could buy. This is not that time.
During the 70s and 80s Fram was the major target of counterfeiters; some were filled with crushed newspapers for filtering media.
Today's Fram filters need no counterfeiting to tarnish their corporate image. Rip one open and you'll find half the filtering media and lousy pressure relief and anti-drainback valves, compared to other filters.
How important is this? It hasn't been that long ago that engines didn't even have oil filters. Six cylinder Chevy engines in the 60's offered an oil filter as an option. VW beetles used a little wire screen. Pratt and Whitney used a rolled-up wire mesh which if you saw it lying on a bench by itself, you'd never guess it was a filter or could filter anything. However, these engines didn't last anywhere near as long as today's engines do, and probably some of that longevity is attributable to higher quality oil and oil filters. So I *sure* don't want to take a step backwards (and that, to me, is what Fram represents) and use a substandar filter when a good one is available at the same price.
BTW, I work for the parent corporation of Fram and could get an employee discount on Fram. I buy Purolator, Baldwin, Wix, NAPA, or Fleetguard.