AWSubie
Platinum Member
Rustoleum
I wouldn't give you two cents for powder coating.
I have painted a lot of equipment over the years. Never use primer. Waste of time and money. Usually tremclad or rust paint. Surface prep is everything. Friend makes thousands of farm gates and feeders a year. Never uses undercoating but a high quality industrial paint. I have found it somewhat better than the consumer offerings.
Now, if you are talking about anything that comes in contact with salt, all bets are off. Except one and that is that powder coat is the absolute worst!