I just wouldn't want something that had a 10% (or less!) Duty cycle at the amps I would use. That's probably a single rod, maybe two; then sitting there for 9 minutes, that's no fun.
My welder is an inverter-type, and it has a cooling fan that turns on when needed. Maybe that makes a difference. I agree that 10% might me an indicator of "something,,,,,"
I stopped by my LWS and told my Miler salesman about my experience with the 20% MultiMatic200 (that he sold me).
He repeated the general rule where with a 20% rating, you can weld for two minutes at the top power setting (3/8" thickness), then you have to let the machine cool for eight minutes.
He said that he would expect that on the settings I was using (3/16" thickness settings)- that weld time would be about 4 minutes. For example weld for four minutes then let it cool for eight minutes. He was quite surprised that I welded for 25 minutes and quizzed me hard about how much time I stopped - going to the next weld. I stopped as long as it takes to move, to the next weld, maybe 1 second or two. I was testing ya' know, like a marathon. It was pretty much 25 minutes continuous welding. I would not weld like that intentionally (except sometimes its getting dark, which seems to happen often!).
I think what Mark@Everlast wrote tells it how it is - that it's marketing driven. When you see the amount of "weight" that buyers (even hobby/maintenance) put on duty-cycle, a MFR would be foolish not to tap into that desire. You don't spend marketing money educating people, you spend it wisely by tapping into what the customer is already educated to accept. It becomes a requirement when all the other mfrs are doing it,
they can't NOT do it, they must enter the arms race with the biggest number that won't cause warranty trouble.
Shield Arc mentions he hasn't come up against duty cycle problems, but he's using industrial machines. But in any case he only mentions an engine problem, not actual welder shutdown. Is anybody having duty-cycle problems with Harbor Freight machines? I believe they are 10%. If the machine does not have over-temp protection perhaps it's not wise to test it though.
I'm still interested in bona-fide duty-cycle stories, using a MODERN welding machine that has a current rating, cuz crickets are chirping!