JD and Kubota costing more than other brands may be true to a certain extent, but is also a stereotype.
In 2017-2018 I was in the market for a new tractor. I wanted a 75 HP, convertible, MFWD, loader tractor. So as we do in the times we live in I jump on the interwebz to start my research. Everything was saying that JD is too expensive so I wasn't even bothering to look at Deere. I liked Deere fine growing up and had some time on JD's, but I was bias to Fords. With that said I mean Furd and not NH. I liked the CIH look better than the new NH's and Fairfield Ford closed down many years back, and there's not really a close NH dealership to me. At the time CNH was offering models like the 60A and 70A which just looked lacking in features, weight, transmission, etc. I really liked the MF 2607H. It reminded me of your oldschool Fords like the 3930 and 4630 which I used to think were about the best machines in their class. The problem was I didn't like the prices I was being quoted for one. The cash price was fine, but the finance price was not to my liking. I looked at several places, and the best finance price I could get for a MF 2607H with MFWD, and a loader was $36,750. On my way back from a MF dealer I was feeling let down by the quote I'd just gotten I decided to stop by my local JD dealer which was on my way home. They quoted me $36,200 for a brand new 5075E, vert, MFWD, 520M, 12x12 powershuttle machine. This tractor was less money for a much nicer outfitted machine with the same weight as the Massey. I then decided to look at a new
M7060, vert, MFWD, 12X12, loader tractor and was quoted $36,000 for it, with both dealers being much closer to me than the nearest MF dealer. The 5075E and
M7060 seemed like more comparable machines than the 2607H. They both had wet clutches, 12x12 powershuttles, similar and better 3PH/loader ratings, 540/540E PTO's, flatter/larger operator stations, tilt steeringwheels, cup holders, fender mounted hand throttles, (underrated conveyance) etc that the MF didn't have. The MF did come standard with 2 rear remotes and the cat1/cat2 3PH combo is nice, as well as not having a regen like the Deere and Kubota have, but overall it felt like it should of been priced well below the Deere and Kubota for what it gave you.
I don't mind buying a simpler, more oldschool type machine that forgoes some niceties, but its price better reflect its value. If I could of got the 2607H financed for the cash price (I believe it was in the $32K range, or maybe a little less) then I might have gone with the Massey, but for a similar $ the JD and Kubota were the better values. BTW I liked the 2607H. It seemed like a good workhorse, but if I'm buying say a new Ford truck I'm not going to buy a XLT if a Lariat with the same cab and drivetrain configuration is going for the same price.
In my case the Deere and Kubota were not more expensive than other brands, they were in the same $ range, and they gave you more for the money. JMO or maybe it's not an option. I think sometimes your Tractor House prices and other online prices give certain manufacturers a bad reputation. Give your local dealers a look, and don't just negate a brand based on a cost stereotype.