45 seconds sure goes against Yanmars instructions. Doesn't mean it's not right. I agree ambient temperature is a big factor but if you have to hold it 45 seconds before it ignites I have to wonder if your element might be bad. :confused3:
For right now continue to use it for the 30 second to 45 second mark. I would order a new thermostart and replace it as preventive maintenance when ever you can do it and when ever it warms up as long as it won't put you into a bind.I have nothing to compare it to, but my element sure looked fine when it glowed red at the 10 second mark. If you think about the old cigarette lighters in cars it took at least that long for them to glow red on 12V. Anyway, the heat from the thermostart then has to warm the valve allowing fuel to drip down and onto the coil - that took another 10 seconds. The colder it is outside the longer that has to take. If I had only done it for 10 -15 seconds - I would not be benefiting at all from the TS I would think. Maybe other members can do the same experiment and record the time and temperature. I will do another one soon when the engine is ice cold too.
http://youtu.be/_XIORB_qUp8Great video. It looks like yours was glowing really red at the 7 second mark and ignited the fuel almost immediately afterwards. Mine had to warm up that valve first before fuel will flow maybe I have a sticky valve.