Here (Canada), gearheads, techies, and long distance drivers (esp. those who don't expense-account their fuel) often gravitate to light-diesels in cars. Of course, many people originally from other countries will have enjoyed diesel Tq curves in small cars there....
We have the added benefit that some of the time, diesel fuel prices below gasoline here.
The above groups aside (I'm in there more than once....), how Chevy launched their mass marketing in the USA makes sense to me....... "Cruze Dzl is performance engine option, that happens to get good fuel mileage" or words to that effect.
Enjoy the Tq, and benefit from decent fuel mileage..... a good way to get many people who've never tried a diesel to at least test drive one, IMO.
Rgds, D.