No one needs to justify their purchases to us here on this board. Like mrutkaus said, he just likes taking good care of his stuff. Folks with one animal may lavish lots of attention on it and buy its food at a pet boutique and if that works for them then fine. If they had a hundred animals to feed they would likely be looking into the nutritional requirements and how to best meet them for a reasonable price.
Kenmac, it is more likely that they can pay now or pay MORE later. Like some folks get INTO gas mileage and drive around on rock hard tires with the thinest synthetic oil in the crankcase, others go overboard on other factors.
It is not easy to be an informed consumer on all topics (virtually impossible) so sometimes you have to make choices that ensure you are doing "GOOD ENOUGH" maybe not the best possible but good enough and that is OK, especially with lubricants as DieselPower said, most lubricants these days meet most specs or at least if you shop by API (American Petroleum Institute) and other useful and recognized ratings you can meet and probably exceed the manufacturer's requirements for your equipment.
If it costs $20 more per oil change to get another 1/2 of one percent total engine life over a couple hundreds of thousands of miles is it worth it. I think a lot of what sells the top priced oils is snob appeal and ignorance. You position yourself as the paragon of lubricational activity while the reality is you may not be able to make a properly reasoned decision so you err on the side of "if it is the highest price it must be the best or at least good enough."
Sort of back to the light dimmer being too complicated and needs to be just an on off switch with ON = highest price lubricant. No analysis required no thinking required, no headaches from trying to understand tech stuff AND you get braggin' rights.
Pat
