^^^ CAT treated me like I was there only customer and I owned a used Dozer from the 70's...
I snagged a hose and called to see if they had one in stock... they said no but would have it in 30 minutes and then asked if I was on a job because they would deliver at no charge within 2 hours... how they can do this on a $50 hose is beyond me.
Solving problems with this kind of speed is driven from the
top of an organization. The few steps I outlined in my previous post really just come down to 1) Make a Decision, and 2) Take Action. Again, the corporate culture has to drive this, and specifically, the lower level employees have to be
empowered to take action.
Instead of empowered employees, many corporations consist of employees watched by 10 levels of accountants. Obviously, no company can survive if they ignore financial factors....... the difference is that the CATs of this world take a bigger picture view.
Most left-brained people like to "beta" things..... run a small test, before you bet the farm on something. What CAT did for ur won them a customer for life. What is the follow-on affect of perfectly executing on a $50 hose ? ur works in building systems professionally - is there any question in his mind about whether CAT will
Walk the Walk if he recommends a stationary power system ? Look at the ongoing value to CAT of that $50 hose solution.... that's just smart business, IMO.
Companies will spend millions, hundreds of millions, or even billions of dollars on advertising to "grow" their business. Many of those same companies will also have a myriad of policies, procedures, cost controls, and bureaucracy ad nauseam in place that effectively prevent even willing employees from delivering on a $50 hose. Sometimes, the solution to driving business is right in front of them, sitting on a shelf.
I came across this one a few years back..... a Fleet Manager had a truck down, turned out it was a failed Fleetguard oil filter. Filter was examined immediately, by a Fleetguard rep - a new low miles, perfect condition replacement truck was supplied right away by Fleetguard, while the new motor was being installed in the customers truck.
Other than putting fuel in the loaner truck (as they normally would) none of this repair activity cost the end-customer one cent.
You can spend money on advertising, or you can
Walk the Walk. I know what I pay more attention to.
Rgds, D.