Here is my 2 cents worth.
Last winter I went 7 days without power in Central Arkansas due to an ice storm. I had already been shopping whole house generators for 2 months or so after hearing my neighbors 20KW Cummins /Onan during previous outages, one as long as 24 hours. His is a 4 cyl Ford Industrial on a 500 gal propane tank. We each live on 10 acres which makes the noise not a problem. I can just hear a hum due to it being on the side of his house facing mine. I trusted his advise and the reputation of Cummins / Onan and purchased a 35 KW also on propane. This unit uses a 6 cyl Ford in line 6cyl 300 cu inch, new models come with V-6 Ford power plants. I got to use the Generator for 2 days on it's shipping pallet with my electric meter pulled to prevent feedback fed by a 420 lb (100 gallon) propane tank. It ran my whole with 2 heat pumps, well pump, and all other accessories pulling only 50 amps at the heaviest load I noticed. Over the next 3 months I poured a slab for permanent installation, and bought a matching Cummins / Onan 300 amp Auto Xfer switch for auto switching. If you are building new, try to locate your Gen Set as close as possible to your main service entrance and electrical panels, along a garage wall would be nice to isolate the noise from the rest of your house. My 35kw makes more fan noise than engine / exhaust noise. It is much quieter than the 8hp Briggs and Stratton generator I used the 3 previous days of the storm. Every Generator with an Auto Transfer switch requires a main disconnect for the service entrance wired in before the Xfer switch. This is required so the switch can be wired and gives a real life way to test under load by shutting off utility service. I had to replace my meter loop with a combination main breaker and meter socket combined. This puppy was not cheap, over $1500. I was lucky to find one that would fit between my existing panels. (see picture). I also added another remote panel for additional breakers for an ongoing project on the other side of the house. As others have mentioned, the panel must be sized to match or exceed your incoming electrical service amperage and your generator max load amperage. I mounted my transfer wwitch under the crawl space of my house which is high enough to walk under and used a Type 1 enclosure. If the switch is outside, you will need a Type 4R enclosure which adds cost. A Type 1 installed on an inside garage wall with the disconnect and panels on he same wall outside makes the cleanest installation. These switches can be rather large, mine is about 36 x 24 x 14 deep. They are computerized with all kinds of settings and delays you can set for start up time after utility failure, cool down after transfer back to utility, exercise cycles any day or time, and many others your dealer will set once and leave. I have had NO problems with my Cummins / Onan, I got great service from my dealer on initial start up when I made the permanent installation and they answer all my questions promptly. I highly suggest looking at this type of install as a part of your house which will be added value if you ever sell. Do it right and buy a quality product from Cummins / Onan or Kohler. (see pictures)