The price difference for the top brands is just a sunk cost, you get back more than that difference on any resale and the top brands are much easier to sell.
Yes and no resale value is somewhat of a myth. For instance when pricing TYM vs Kubota the difference was 30% 32k vs 23k . Lets say 10 years down the road the The TYM depreciates by half and the Kubota by 40%. The TYM would sell for roughly 12k with a net loss of 12k. The Kubota would sell for 20k with a lost of 12k as well, but you also paid 9k more for it. Seems like a wash to me. Proportionally wise you will never realize your initial investment in the kubota at least financially, better machine works better for you that is possible, in terms of dollars for dollars doubtful spending 30% up front or more will be mean you get more in return percentage wise.
To be honest buying crap to hold value if you plan on keeping it for years to come is skewed anyways, unless you your the guy that is in and out of equipment every 2-5 years then holding value may be concern, but you still have to bounce it against what you paid. Me personally I dont buy things for the next guy or hoping to get more bucks back on the back end, because buying a depreciating asset just means a loss all around, buy the machine or tool that does the job and fits the budget.
Now sellability is different orange and green paint will always win the sellability argument at least for now, which is something to be said, but value and sellability are two different things.