New Products, People and Parts Expansion for 2016

Mahindra North America begins a new fiscal year from a position of strength and with momentum. The fiscal year closed with a significant growth in annual revenue and business performance is on target to meet long-range goals. The company continues to outperform the industry by multiples in both tractor and utility vehicle sales. Supported by a strong dealer network as well as growing brand loyalty and awareness, Mahindra has secured a strong position in the 0-120 HP category of tractors and utility vehicles anchored by best-in-class products and services.

“We have experienced significant growth over the last several years and the trend continues as we look forward to a dynamic year ahead. Through strategic investments in people, operations and quality products, backed by strong service and support, we are well positioned to continue this pace in the coming years,” said Mani Iyer, President & CEO, Mahindra North America. “The passionate, dedicated and hard-working Mahindra power of three: our partners/dealers, suppliers and colleagues, are to be commended for sustaining this tremendous growth and beyond.”

Fiscal year 2016 was a year of expansion and innovation at Mahindra North America. At its Houston headquarters, the company tripled the size of its facility to support the growth of the parts business including the addition of an automated parts delivery system to increase response time and efficiency. The Mahindra dealer network is growing through both the addition of new dealers and the expansion of existing dealer businesses. To speed delivery time and for improved dealer service and training, Mahindra relocated and expanded its west coast assembly and distribution center to Marysville, California, and expanded the facility in Bloomsburg, Pennsylvania, serving its northeast dealer network.

“We employ alternative thinking to continue moving the business forward by growing and supporting a passionate, committed and driven dealer network. Mahindra’s rise as the fastest growing tractor brand is fueled by the energy of our dealer network. We wouldn’t be here without them,” said Cleo Franklin, Vice President of Marketing and Strategic Planning, Mahindra North America. “We are fully invested and engaged in providing the products, services and support to grow our dealers’ businesses in tandem with the growth of Mahindra.”

New tractor models were launched to build out the Mahindra tractor product line-up. The 1526, 2538 and the eMAXS tractors offer industry-leading features and benefits at an unrivaled price point to handle our customers’ toughest jobs. The 1526 tractors provide exceptional value in the below 26 HP category and the 2538 Tier IV line features a hydrostatic cab model that is unparalleled in its class. The eMax S tractors include four updated models with an all-new steel hood and fenders, stronger body and a unique cab model. All Mahindra tractors come standard with a five-year powertrain warranty supported by Mahindra, the number one selling tractor brand, by volume, in the world.

Following the successful 2015 launch of the Mahindra mPACT XTV®, seven additional models were added, expanding the product line to 13, including camo and long-bed cargo models. The mPact also offers the innovative FlexhaulerTM cargo space that transforms from flatbed to cargo hold for a variety of applications. The company also added to its implement portfolio with the introduction of its hay tool products.

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