New Holland Sponsors Bold Climate Action

JOHANNESBURG, South Africa – (December 6, 2011) – As part of its sponsorship announced in July, New Holland Agriculture will be attending the Networking Reception held by Climate Action in partnership with the United Nations Environment Program (UNEP) on December 7 in Durban, South Africa. The reception, which is running alongside the 17th United Nations Framework Convention on Climate Change (COP17), will bring together leading industry decision makers, senior officials, Environment Ministers and selected attendees from COP17. Achim Steiner, UNEP Executive Director and Under-Secretary-General of the United Nations, will open the event and introduce a selection of short addresses from key figures within the environmental debate. New Holland Agriculture will be represented at the Reception by senior management and representatives of its importer, New Holland South Africa.

New Holland

New Holland’s sponsorship of this prestigious event is testament to its commitment to developing solutions that make farming more efficient while respecting the environment. This is the basis for New Holland’s Clean Energy Leader position, which includes its pioneering work with biofuels, Tier 4 low-emission technologies, biomass, the NH2™ hydrogen tractor and the Energy Independent Farm concept as well as initiatives related to the Carbon footprint reduction.

“It is our view that the role of agricultural equipment manufacturers is key to safeguarding the farming environment for future generations,” commented Franco Fusignani, CEO of New Holland Agriculture and CNH International. “Through this sponsorship we aim to support Climate Action in providing a platform for an ongoing dialogue between business and governments. We believe that agriculture plays a central role in the search for solutions to tackle Climate Change and we are committed to do our part as an equipment manufacturer.”

The two tractors on display at the venue, a T8.360 and the NH2™, are representative of New Holland’s approach to achieving a sustainable development of agriculture. The recently launched T8 Series features the latest ECOBlue™ SCR technology delivering impressive power together with exceptional fuel economy and low emissions.

The NH2™is the first hydrogen powered tractor ready to go into service on a farm. This tractor uses fuel cell technology to generate power to run the tractor and to operate implements. It delivers the performance expected of a conventional diesel tractor of the same size, but with zero harmful emissions – only heat and water vapor. The NH2™ is expected to begin work in the outskirts of Turin, Italy, at “La Bellotta”, the first Energy Independent Farm, in the summer of 2012.

The Energy Independent Farm pilot is an example of what can be achieved when there is a dialogue between industry and governments. Due to its highly innovative content, the concept earned a place among the top projects in the program “Industry 2015 – New technologies for Made in Italy”, which is promoted by the Italian Ministry of Economic Development.

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