New Holland’s Veteran Appreciation Program

New Holland, PA (Nov. 11, 2012) – In honor and memory of Canada’s veterans, military and first responders, New Holland Agriculture announced today a Veterans Appreciation Program that will provide a promotional offer and contributions in grateful recognition of their service.

Effective on November 11, 2012 and continuing through December 31, 2012, New Holland will offer Canadian military veterans, active and retired military personnel, Royal Canadian Mounted Police, local police, paid and volunteer firefighters, and their families, $1,000 off on the purchase of New Holland Boomer™ compact tractor models and select New Holland utility tractors. New Holland will also donate $250 to The Royal Canadian Legion’s Annual Poppy Campaign for each of these tractors sold in Canada during the promotional period.

The Royal Canadian Legion is the largest of the many veterans’ organizations in Canada, and is most closely associated with Remembrance ceremonies and the Annual Poppy Campaign during which poppy emblems are distributed to raise money for needy veterans, ex-service members and their families.

“This very special promotional offer and the donation associated with this program is our way of thanking veterans and military personnel, as well as first responders, for their sacrifice and dedication to our protection and freedom,” said Abe Hughes, Vice President of New Holland Agricultural Business in North America. “We feel it’s fitting that we step forward to contribute to not only the courageous members of the military and emergency services personnel, but also to the work being undertaken on behalf of veterans and their families by The Royal Canadian Legion.”

The New Holland tractor promotional offer is available on new, New Holland New Holland Boomer™ compact tractor 20-50 models, T1500 Series compact tractors, WORKMASTER™ Series, PowerStar™ model T4.75 and T4000 Series tractors sold by an authorized New Holland dealer in Canada. Veterans, military personnel and first responders will need to show a valid, government-issued military ID card or other proof of service to receive the offer. See your local New Holland dealer for details.