I think you have to look at the productivity of the vehicle. If you are moving a cu yard of material in your truck as opposed to moving 1 person to point A in a car, how do you calculate in the productivity aspect. I think that is a factor that needs consideration. Just a thought.
With regards to coal (I know little about it nor have I ever actually seen a piece)It would be better to link to a website so the responder can judge if there is bias at the website as well as even argue the points or data presented. If I linked folks here to a article on Climate Change at the Rush Limbaugh website, there would without doubt be skepticism.
If you want a good idea on presenting an argument for a cause may I suggest you look at National Geographic's Masters of Photography. The videos are free at Apple iTunes. Go to Ocean Soul #10 presented by Brian Skerry. Excellent work and his not so over the top teaching is something we can all learn from. He makes an excellent argument about Tuna fishing near the end of the video as well as talks about New Zealands remarkable coastal recovery. Even if your not into this stuff, he at least gets you to think about it.
Masters of Photography - Download free content from National Geographic on iTunes
My Subie can pull 2700 lbs. I use a trailer when I need to move large or haevy items. This way I'm not paying the price of driving a PU with no payload when I don't need to. Actually I do have an old PU, I think I put 200 miles on it last year, the trailer works fine.
There is a lot of info out on coal and a lot of documentaries. It's a given that the acid rain from coal has created real problems. The coal industry could use scrubbers but it's cheaper to pay fines.
It's not a mystery what a coal plant puts into the atmosphere, you're burning coal, it's not the cleanest stuff on the planet. Arsenic, mercury sulfur, assorted heavy metals, etc. Acid rain, high mercury in fish, etc. Now think about 52% of the US's electric coming from coal.... big problems.
I've seen the NG stuff, pretty nice.
Rob