airbiscuit
Super Member
- Joined
- Aug 28, 2004
- Messages
- 6,495
- Location
- NW Wisconsin
- Tractor
- New Holland T2310 (40hp), Kubota L3010 GST, New Holland TC21DA *** Previously - Farmall H, 1941 John Deere B, Shibaura SD1500, John Deere 850, Bobcat 642, New Holland 1925
I once read an article about two brothers who built a thriving auto parts distribution business. Unfortunately, it consumed a lot of their time. Their wives said, either spend more time with your families or we're leaving. So, they fired 25% of their customers (those who complained the most and spent the least). They sent out letters thanking them for their business, and gave them the contact information of several of their competitors. The next year, their profits went up 10% !
Some customers just cost you more than they are worth.
Some customers just cost you more than they are worth.