Here’s my “free” advice to John Deere Marketing.
Simplify your product offerings in the 3X20’s by:
1. Dropping the 3320 and the 3520 all together.
2. Offering only the 3120 and the 3720.
3. Setting-up an option for the 3120 for a turbo that can be field installed by the dealer or end-user. The turbo option would give the same output as the current 3520 and give the end user the ability to increase their HP and torque if they find the 3120 lacking.
4. Making the 3203 a tractor for export only or have Home Depot set-up an Agriculture Division and sell it for a value price of $9999.99 without attachments.
The logic:
The need for higher HP and torque is largely based on how much of a need there will be for “ground engaging equipment” type of attachments.
Example:
Model; Ground Engaging Equipment Usage
3120; Light
3120 w/ turbo (3520); Medium
3720; Heavy
It doesn’t mean the same ground engaging equipment can’t be used on each of the tractors listed. The lower rated ones may take more passes to accomplish what the higher rated ones can do in one pass.
For PTO driven attachments, yes the higher HP will help. It doesn’t mean the attachments won’t work, it means if you’re running it at maximum capacity it may take more time with the lower rated tractor.
For hydraulic based attachments, such as FEL or BH, there should be no differences between models since all the models have the same hydraulic flow and pressure ratings.
It’s a “win-win” for everyone:
The dealer only needs to stock the 3120 and 3720. They can also increase their revenue by charging to install the add-on turbo option for the 3120 since it will not be a factory installed option.
The customer doesn’t have to worry if the 3120 is just right or not. If after receiving the tractor they need more HP and torque for their application, the turbo upgrade option is available for a price.
(Disclaimer: I have no marketing background, use this “free” advice at your own risk. However if it works, track me down for the consulting fee.)
